What is a sustainable man to you? Is a sustainable man someone who drives a hybrid car? Maybe a sustainable man is your neighbor who grows his own vegetable garden? Or is a sustainable man your friend from university who always recycled the beer cans after a big party? Perhaps a sustainable man is the type of guy who cleans up litter in the park on the weekends. Or maybe a sustainable man is your brother who is always preaching about eating organic and is always trying to get you to shop at fair trade mother earth type stores. How exactly can we define a sustainable man?
At TTANTI we don’t believe there is one perfect definition of a sustainable man. For us, a sustainable man is someone who is always willing to learn and grow - someone who is constantly learning from his past in order to make the world a better place. A sustainable man looks at his life and tries to make the changes he can to improve not only his future, but his fellow citizens of earth. Indeed at TTANTI we don’t believe it’s possible to be the perfect sustainable man; it’s a continual evolution process that is not sudden and drastic, but rather slow and steady. A sustainable man uses his knowledge to care for the earth and his fellow citizens in small and meaningful ways through his day and his life. We pride ourselves on being sustainable at TTANTI, and are always looking for ways to improve. Our wood is harvested directly from fallen trees in Patagonia, and is certified by CONAF as sustainable. Our packaging is made of recycled paper. We operate solely online to prevent a large carbon footprint. Our workers are treated fairly and paid a living wage. Every decision we make at TTANTI is for the bettering of our beloved Patagonia, our time honored craftsmen and the world at large.
You don’t need massive, large scale change all at once to be a sustainable man. Indeed, the everyday decisions that you can carry through day to day add up to true sustainability. At TTANTI we’d like to highlight some examples of a sustainable man:
Alejandro, 22, lives in Buenos Aires. He knows vaguely about environmentalism and sees the recycling bins around his university campus, but doesn’t ever bother to recycle. One day he meets a new classmate from the González Catán district, Jorge. While walking out of class with him Alejandro noticed Jorge made a concerted effort to recycle a few water bottles left over in the classroom. When Alejandro made a joke about his classmate being Captain Planet Jorge smiled and told him, “If you’d grown up where I did, you’d recycle, too.” Embarrassed, Alejandro did a quick google search on his bus ride home. He learned González Catán is home to a massive landfill for trash from Buenos Aires, and residents don’t always have clean and safe access to water because of this. Many of the inhabitants are chronically ill and a stench is always present in the town. The problem has persisted since the 70s and isn’t going away anytime soon. Alejandro is now proud to help Jorge with his “Captain Planet” efforts.
Kyle, 27, just moved in with his girlfriend, Marissa, to her Chicago apartment. They work downtown in the same office and for their first month they happily carpool into the office just to spend more time together. Marissa’s car is a newer hybrid, and Kyle has had the same massive SUV since college, a battered hand me down from his father. Marissa convinces Kyle to ride with her because parking is easier in her small car, and the ipod hookup means they can listen to music the entire commute. When Kyle starts splitting gas with Marissa he realizes he’s spending less than a quarter what he used to. He’s starting to see just how much gas he’s been using - and he’s embarrassed. After talking it over with Marissa, Kyle decides to donate his car to CASA, a charity for abused and neglected kids. Now a one car household, they don’t even miss his old clunker, they enjoy the money savings, their reduced impact on the earth and the fact that his car went to a good cause.
Minjun, 36, from Seoul, South Korea is on his first day of vacation in Cambodia when he and his wife are approached by two small children selling bracelets. His own four year old is at home, safe with his mother, and he aches thinking about his child having to work in the streets. Again and again on their vacation, Minjun is approached by children selling things. He knows they should be in school, he knows being on the street puts the children at risk for dangerous trafficking or sexual exploitation, but he doesn’t have a clue how he can make any difference on his own. One day while exploring a new neighborhood they come across the Friends Cafe - and realized it’s a social business dedicated to getting kids off the street and reintegrating former child laborers back into society. All profits are reinvested back into the community. Inside the restaurant there are brochures - Friends has multiple different social business across Cambodia and the world that Minjun and his family can support, just buying the things he normally would. A small change for Minjun, but a great outcome over the long term.
To be a sustainable man you don’t have to be perfect, but you do have to be willing to change. To be a sustainable man you need to recognize when there is an opportunity to better the world and take it! Being a sustainable man doesn’t have to be hard. Being a sustainable man can start today.
A watch made for those who are observers and have a special connection with their contexts.
A watch made for those who are brave and are not afraid of taking decisions in life.