You can’t buy it with any amount of money - it’s just not possible. It’s available to everyone in the entire world, and we all get the exact same amount each day, each week, each month, each year. You can’t trade for more. You cannot demand more, no matter how powerful you are. Your wealth, your social status, your influence will never get you any extra. Time: you are our most affordable luxury, yet we abuse you. Time: you are the most affordable luxury, yet we sit and watch you waste away. Time: you are the most affordable luxury, yet we neglect you. Time: you are the most affordable luxury, yet we ignore you. Time: you are the most affordable luxury, yet we wish you away and then marvel where you went.
Time spent with your loved ones is an affordable luxury. Time spent following your passions is an affordable luxury. Time spent enjoying your life, making the most of every last second is an affordable luxury. Time spent feeding your brain and spirit is an affordable luxury. It costs nothing to use your time to the fullest. You don’t need to save up to use your time wisely. Your bank account can be at $0 and you still have the same 24 hours in one day. You have to spend exactly $0 to have 52 weeks in the year. February has 28 days no matter who your father is. Even billionaires get 60 minutes in an hour. Time is the ultimate luxury, and when you can harness it and pull every last inch out exactly as you wish, you have experienced the ultimate luxury.
At TTANTI we believe that a watch should not only display a point of time as measured in hours and minutes; but should be a constant reminder that time is passing, that we must enjoy every moment. Your TTANTI is made with time honored materials, with time honored traditions, by the most dedicated and passionate artisans in the world. Their work on your wrist serves as a reminder to enjoy the ultimate affordable luxury: time.
A watch made for those who are observers and have a special connection with their contexts.
A watch made for those who are brave and are not afraid of taking decisions in life.